Chick-fil-A Case Study

Chick-fil-A & Landed

Chick-fil-A

Leveraging Automation to Secure Genuine Connections with Top Talent.

The Company

Since 1964, Chick-fil-A has been home to the Original Chicken Sandwich with two pickles on a toasted butter bun. It’s now one of the largest American fast food chains operating more than 2,672 restaurants across 47 states.

Chick-fil-A focuses on great customer service. This “A” grade quality is what makes the brand consistently top the charts for customer satisfaction in the fast food industry. And what drives this incredible customer service? People.

Summary

2 candidates hired a week for location (on average)

8 hours saved each week on hiring tasks

50% less time spent on new-hire training

Chick-fil-A Oxnard began working with Landed in mid-2020, after realizing that other hiring platforms could not screen for qualities they wanted and took too much manual upkeep. As a business that doubles down on quality customer service and food, Chick-fil-A needed to assess soft skills at the earliest stage of the hiring process while saving valuable manager time. Hiring with Landed’s automated vetting satisfied both of these pressing requirements.

Landed helped Chick-fil-A automate and adapt its hiring process to stay relevant in attracting quality candidates in a competitive labor market.

Chick-fil-A stayed open throughout most of 2020, quickly switching their service to support curbside pick-ups and the ramp-up in food delivery.

With people moving their job search to their mobile phones during the pandemic, Chick-fil-A needed a way to source and evaluate potential employees digitally. It was impossible to get a holistic sense of candidates’ personalities and customer service aptitude from old-school platforms, because they relied on old-school resumes. That’s where Landed came in.

Key 1: Landed’s Intelligent Matching™ Assesses 50+ Data Points to Match Top Candidates to You

Higher quality candidates cut training time needed by half

Landed’s intelligent matching™ enables hiring managers to focus on what matters to them. With candidate video profiles, we are able to analyze 50+ data points and filter for criteria related to body language, communication ability, and more.

As a business whose core values demonstrate a people-first culture, hiring the right people was a huge priority for Chick-fil-A.

In the first two weeks of using Landed, we matched 49 qualified candidates to Chick-fil-A Oxnard. Chick-fil-A wanted to get a glimpse of a candidate’s core attributes like eye contact, positivity – who they were and how they answer questions in their video profiles. Landed automatically vets candidates to move only qualified ones to the interview stage.

After hire, Landed’s candidates demonstrated the ability to interact well with guests and learn quickly on the job, cutting training time needed down to half v. before, from existing platforms.

Matt Ellenberg
General Manager at Chick-fil-A Oxnard

“Landed has given us a higher quality of talent. Landed hires have been awesome in terms of personality, ability to learn, interact with guests, and timeliness. If you're looking at a 10-point scale, we try to take people from a 7 to a 9. These hires started at an 8 already.”

Key 2: Automate conversations to save time while keeping candidates engaged

Hired 2 candidates/week on average while saving 8 hours weekly

Landed takes care of conversational back-and-forth with candidates, leveraging our chat AI to respond to candidate questions using conversational language. This keeps candidates actively engaged and progresses them in the hiring process. Best of all, our candidate engagement campaigns run on auto-pilot, with no work needed by hiring managers. We understand that managers are bandwidth-constrained and busy running daily operations.

These automation tools ensure businesses always keep candidates in the loop, regardless of where they are in the hiring pipeline.

We know that for the restaurant industry, genuine conversation and quick responses are essential in ensuring top candidates stay active in your hiring pipeline. That’s why we have tools for customizing your auto-messaging – tailor-fitting it to your brand’s voice while we handle the rest.

Matt Ellenberg
General Manager at Chick-fil-A Oxnard

“I used various platforms like Indeed and some others. We decided to use Landed because of the ease of communication and the video communications of the candidates. Plus the ability to have a quick response to candidates who were serious about the opportunity.

Candidates in this generation seem to really text and the ease of Landed’s mobile app seems to generate better response than any other method of communication.”